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By Ron Jackson
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In
2021 our parent company sold 48 .US domains
with most going where we expected they would, to
small to medium sized businesses (SMBs) that
have used them to build or strengthen their online
presence. To see exactly how those domains are
being used now, we re-visited them and
started a series of articles to share the various
ways they are being used with you. This is the
second in that series - if you missed it, you can
check out the first article here.
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While
.US is the official country code domain (ccTLD)
for the United States - and thus most often
used by American individuals, organizations and
enterprises - companies based in other countries have
also always given the .US extension a lot of love.
That is because every nation has their own ccTLD and
in many of those nations, the local country code is
often the first choice. So, when they
decide to expand their operations to target the
American market, .US is an obvious option in
their eyes. |
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One
of our 2021 buyers, the South America based
owners of Quick - a transportation and
logistics company with worldwide operations - is a
perfect example of that. They bought Quick.us
from us to serve as an English language version of
their original site that is located at Quick.com.co.
The new owners wasted no time putting Quick.us to work
for them to attract
more clients in the United States, the world's
biggest market. |
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We
were also very interested to see who bought IRV.us
and what it would be used for. As a common
first-name, Irv would make a great personal
site, especially for a public figure, but with the RV letters in the string, we also
knew it could be very useful in the red hot recreational
vehicle market. The latter use turned out to be
exactly why the name was purchased by Integrity
RV, an Atlanta based RV parts and
service company that has been in business for over 10
years. The company was already doing business at
IntegrityRV.us, but IRV.us gives them
an unforgettable, almost typo-proof
super-short address for directing traffic to their
online home. |
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Over
the past couple of years, one-word domain names have
been the hottest commodities in the domain
aftermarket. They make it possible to own a single
word that defines not just your business, but your
entire business category, giving you instant
credibility. Another one of our 2021 sales, Pins.us,
is a perfect example of that and the buyer took full
advantage of it, going so far as to name their
company, PINS.US Inc., after their new domain
name. While the domain is new for them, the pin
business is not. The owners have been in the pin
business for over 20 years as
a manufacturer specializing in custom enamel and
button pins.
Their clients can now go to Pins.us and use site
tools to design their own custom pins that
are then manufactured and shipped directly to the
customer. |
As
the number of SMB's doing business on a .US domain continues to
rise, recognition of the TLD has steadily climbed to new
heights as web users have gotten used to seeing thousands of
American companies, organizations and individuals using .US
names. For us, the record-breaking year of 2021 felt very
much like the tipping point for .US domains that
we have been expecting ever since the TLD was opened to all U.S.
citizens and those who serve the U.S. market in 2002. For those
buyers, .US is the natural choice, especially when the
.com version of a domain is either a budget buster or
unavailable at any price. We'll introduce you to another group
of our recent buyers in the next post in this series.
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