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By
Ron Jackson
It
didn't take veteran domain investor Keith
Trost long to re-invest some of the
proceeds from his record-breaking $99,999
sale of Drive.us that was reported yesterday
(February 21). Today we got word from Keith that
he just acquired another great domain, Art.us,
via Sedo
for $15,000. That
would have looked like a steal even before
Drive.us set a new standard but now, with
Drive.us to measure other sales against, it looks
like an even more astonishing bargain. The term
"art" speaks for itself, of course, but
the sheer number of results the keyword generates
in Google - 12.4 billion - underscores the
word's amazing mind share worldwide
("drive" also generate a huge number,
returning 5.7 billion results but it is
still less than half that of art). |
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While
that is an interesting metric, bigger factors
determine the price paid for an individual
domain name. In addition to the inherent value of
a word a search term or brand, things like how
much a given buyer wants a specific name, how deep
their pockets are, how they think the domain will
pay for itself and - on the other side of the
table - how motivated is the seller? How
much have they invested in the domain and what is
their financial situation (the latter often
dictates the number at which they will let a name
go). It can be a mysterious process, which is why
domain investing is an much an art as it is
a science (maybe Keith will get Science.us
too and end up owning both sides of the equation)! |
