York City based company, founded earlier this year in
partnership with Redesign Health, attracted $113
million in series A funding In June.
scouts and buys fast-growing health & wellness brands
selling on Amazon and helps them realize their full
potential. By bringing capital, healthcare marketing
expertise, supply chain expertise, and advanced analytics to
its acquired brands, Intrinsic accelerates growth and reach.
Intrinsic focuses on numerous areas of health &
wellness, including Pregnancy & Baby, Healthy Aging,
Orthopedics, Digestive Health, Immune Support, Eye Health
and Skin Care.
Shemmer, Intrinsic Co-founder and Chief Executive
Officer, said, "Intrinsic is building the consumer
health products business of tomorrow by acquiring and
accelerating eCommerce native brands. Health & wellness
eCommerce is immense and growing at a breakneck pace as
consumers move their spending online. Intrinsic is
purpose-built to meet this opportunity and address the
unique needs of consumers and founders in the category.
However, we see commerce as just the beginning of a
relationship with health consumers. By aggregating a large
population of consumers around their chosen solutions, we
are building a bridge from commerce to care that will
transcend retail products and impact the lives of people
around the world."
executives (left to right): Erum Hasnain (VP
Acquisitions), Yadin Shemmer
(Co-founder & CEO) and Mike Blank (VP Business
Shemmer previously served as Chief
Executive Officer of Mango Health (sold to TrialCard
in 2019) and as President of Everyday Health's Consumer
Group (sold to Ziff Media Group in 2016 for $467
Chou O'Keefe, Partner at Define Ventures, who
joined Intrinsic's Board of Directors, noted "Consumer
health products are frequently used to manage and maintain
an individual's health. Intrinsic is not only rewriting the
rules of consumer health products, but it is also building a
platform for global health centered around eCommerce.
has also partnered with health and wellness experts, Dr.
Mehmet Oz and Tony Robbins, to assist with
marketing and strategy. Oz and Robbins are investors in
Intrinsic and are serving as strategic advisors to the
November 23, 2021.
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