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After Attracting $113 Million in Series A Funding Intrinsic.us is Emerging as a Leader in Health & Wellness eCommerce  

By Ron Jackson

Since launching American Domains Names (ADN) on July 4, 2021, we have been paying close attention to successful startups based on .US domains, as their accomplishments clearly show that America's official country code domain is serving as a solid foundation for some of America's most innovative and fastest growing companies. Intrinsic, an emerging leader in the health & wellness eCommerce space, located at www.Intrinsic.us, is a prime example. The

New York City based company, founded earlier this year in partnership with Redesign Health, attracted $113 million in series A funding In June.   

Intrinsic scouts and buys fast-growing health & wellness brands selling on Amazon and helps them realize their full potential. By bringing capital, healthcare marketing expertise, supply chain expertise, and advanced analytics to its acquired brands, Intrinsic accelerates growth and reach. Intrinsic focuses on numerous areas of health & wellness, including Pregnancy & Baby, Healthy Aging, Orthopedics, Digestive Health, Immune Support, Eye Health and Skin Care. 

Yadin Shemmer, Intrinsic Co-founder and Chief Executive Officer, said, "Intrinsic is building the consumer health products business of tomorrow by acquiring and accelerating eCommerce native brands. Health & wellness eCommerce is immense and growing at a breakneck pace as consumers move their spending online. Intrinsic is purpose-built to meet this opportunity and address the unique needs of consumers and founders in the category. However, we see commerce as just the beginning of a relationship with health consumers. By aggregating a large population of consumers around their chosen solutions, we are building a bridge from commerce to care that will transcend retail products and impact the lives of people around the world."  

Intrinsic executives (left to right): Erum Hasnain (VP Acquisitions), Yadin Shemmer 
(Co-founder & CEO) and Mike Blank (VP Business Operations)

Yadin Shemmer previously served as Chief Executive Officer of Mango Health (sold to TrialCard in 2019) and as President of Everyday Health's Consumer Group (sold to Ziff Media Group in 2016 for $467 million).

Lynne Chou O'Keefe, Partner at Define Ventures, who joined Intrinsic's Board of Directors, noted "Consumer health products are frequently used to manage and maintain an individual's health. Intrinsic is not only rewriting the rules of consumer health products, but it is also building a platform for global health centered around eCommerce.

Intrinsic has also partnered with health and wellness experts, Dr. Mehmet Oz and Tony Robbins, to assist with marketing and strategy. Oz and Robbins are investors in Intrinsic and are serving as strategic advisors to the company. 

Posted November 23, 2021. 
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