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By Ron Jackson
CBRE
is the world's biggest commercial real estate
services company. With over 100,000 employees in over
480 offices around the world, Dallas, Texas based CBRE
rang up $23.8 billlion in revenue last year. The Fortune
500 company (ranked #121 this year) has also been
named one of Fortune’s “Most Admired
Companies” for nine years in a row, including being ranked
number one in the real estate sector in 2021, for the
third consecutive year. The company's shares trade on
the New York Stock Exchange under the symbol “CBRE”
and if you are looking for them on the Internet, you will
find them on a .US domain - CBRE.US.
CBRE
owns CBRE.com too, but if you are in the USA and type
that in, you will be redirected to CBRE.US.
As a global powerhouse, CBRE is a big believer in the geo-targeting
power of ccTLDs (Country Code domain extensions). Every
nation has their own ccTLD and in most major countries
around the world, the local ccTLD is favored by millions
of people, businesses and organizations. That is why CBRE
also uses CBRE.co.uk to reach their customers in Great
Britain, CBRE.de for those in Germany, CBRE.it
for Italy and dozens of others that follow the same
standard.
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CBRE
is just one of many major domestic and international
companies that use .US to target the American market. That
being the case, it is amazing to still see how easy
and affordable it is to acquire a .US domain.
With more than 363 million domains now taken
worldwide, it is harder than ever to find a good domain,
even in the major national ccTLDs. America's .US
extension is one of the few exceptions to that rule.
In
Germany, where .de is the national TLD, 17 million
.de domains have been registered. That is ten
times more than the 1.7 million .US domains that
have been taken as of July 2021. The comparison to .com is
even more striking. More than 155 million .com
domains have been taken. That means there are 91
times more open words, terms and acronyms in .US than
in .com. Premium .US domains on the aftermarket will also
cost a small fraction of what the same word or term
would cost in .com (if it was available at all).
This
situation exists largely because .US was not opened to
all American citizens until 2002. In the 17 years
prior to that, .US, launched in 1985, was reserved
for use by government, law enforcement, schools and other
special uses . By 2002 most Americans had already gotten
used to using .com, a TLD that has gone on to become
the world's most commonly used extension.
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The
fact that .US has been overlooked and under
utilized in its own country has created a unique opportunity
for people who need a meaningful, memorable domain.
America's official domain extension remains a
bargain even at a time when domain
sales have exploded due to the
rush by businesses to get online (or improve
their online presence) after the Covid 19 pandemic
wreaked havoc on businesses focused only on the
physical world. |
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While
premium .com domains are tremendous digital assets that are
well worth the prices they command, they also come with
price tags that a lot of people simply can't afford. If you
are an American (or someone who does business in
America), who needs a specific word, term or acronym
to match your business identity, there is a good chance that
America's official domain extension will provide the memorable
yet affordable option you are looking for.
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